Resources and Content

We believe in educating and delivering value wherever possible. The goal is to produce content that promotes understanding and encourages you to learn more, not suck you into the wormhole for marketing purposes…

Charitable Giving Hacks to double impact and save money on taxes

Faith based investment portfolios that actually work

How to create a legacy that lasts beyond you

Roth conversion strategies that most people miss

Faith and finances: why they were never separate.
Daniel Heidel Daniel Heidel

Faith and finances: why they were never separate.

The Catholic understanding of stewardship starts from Psalm 24:1: "The earth is the Lord's, and everything in it." If that's true (and I believe it is) then the money a client has isn't ultimately theirs to do whatever they want with. It's entrusted to them. They're responsible for what they do with it in a way that extends beyond their own interests and timeline.

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Your Money Is Not Morally Neutral
Daniel Heidel Daniel Heidel

Your Money Is Not Morally Neutral

Most Catholics have never heard of Mensuram Bonam. They probably should have.

Published by the Vatican in 2022, it is the most significant document the Catholic Church has produced specifically for investors. Its premise is direct: investing is not an ethically neutral act. Every allocation of capital either builds up human dignity or works against it.

That is not a fringe position. It is the stated framework of the Pontifical Academy of Social Sciences.

Here is what the framework actually requires—and it is broader than most people assume:

Avoidance. Hard exclusions from companies involved in abortion, weapons of mass destruction, pornography, and human trafficking. Not because Catholics are squeamish about markets, but because there is no proportionate reason that justifies profiting from intrinsic moral violations.

Engagement. Holding shares in companies with problematic practices specifically to gain voting rights and a seat at the table. Filing shareholder resolutions. Using ownership to push for better labor conditions, child safety standards, and supply chain transparency. Divestment gets you out of the room. Engagement keeps you in it.

Impact. Directing capital intentionally into companies building something—clean energy, water technology, affordable housing, microfinance. Not avoiding harm, but actively funding the common good.

The USCCB has organized this into five policy pillars since 1991, updated in 2021 to cover technology, climate, and modern supply chains. The Church has done the work of building a framework. Most Catholics just haven't been told it exists.

If your financial plan doesn't reflect your faith, it's not because the tools aren't there. It's because nobody handed them to you yet.

Same structure as before—essay targets the Catholic professional and pre-retiree, and the LinkedIn post is education format, built to circulate among people who don't know Mensuram Bonam exists but would care immediately once they learned about it. Let me know if you want the tone shifted, a different LinkedIn format, or a version tailored to the business owner audience.

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ESG and Catholic Investing Are Not the Same Thing
Daniel Heidel Daniel Heidel

ESG and Catholic Investing Are Not the Same Thing

Is ESG good enough or even the same as Catholic SRI investing?

ESG is a risk management tool and asks the question: what non-financial factors threaten this company's long-term returns?

That is a financial question with a financial answer, not a moral one.

Catholic SRI is a moral framework and asks a different question entirely: does this company respect human dignity and serve the common good?

That question has an answer grounded in two thousand years of developed moral theology not in what MSCI decided to weight this quarter.

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Integrity in financial advice: what it actually costs.
Daniel Heidel Daniel Heidel

Integrity in financial advice: what it actually costs.

Financial advisors who earn commissions on the products they recommend have an inherent conflict between their interest and their client's interest. In any given recommendation, there's a version that generates more revenue for the advisor and a version that's better for the client. Integrity means consistently choosing the client's version. It's not that commission-based advisors always choose their own interest many of them are genuinely trying to do right by clients within that structure. But the structure creates pressure, and pressure over time affects outcomes.

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